How Often Should SA Businesses Post on Social Media?
Short answer: about 3 to 5 posts a week on Instagram, 3 to 4 on Facebook, 3 to 5 short videos on TikTok and 2 to 3 on LinkedIn, plus stories where the platform supports them. But the number you can keep up every week matters more than the number you start with.
Instagram: 3 to 5 posts a week
Mix carousels, reels and single images, and add stories most days. Reels tend to reach the most new people, so include at least one or two a week.
For the best days and times, see our Instagram posting schedule guide.
Facebook: 3 to 4 posts a week
Facebook rewards conversation more than volume. Fewer good posts and quick replies in comments and Messenger beat daily filler.
Use events and ask happy customers for recommendations. Both help local businesses.
TikTok: 3 to 5 short videos a week
TikTok tests each video on small audiences, so more videos means more chances to find yours. If you can only sustain three a week, post three.
See our TikTok management.
LinkedIn: 2 to 3 posts a week
For B2B and professional services. Founder posts usually outperform company page posts, and replies in comments count for a lot.
Consistency beats volume
Three posts every week for a year will do more than daily posts for a month followed by silence. Pick a rhythm you can defend in your busiest month, then plan content a month ahead so it doesn't depend on spare time.
That's what our social media management plans are built around.
Frequently asked questions
Is posting every day too much?
Do stories count as posts?
How many posts do Big Mood plans include?
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